POS System As a Competitive Weapon
Updated: Jan 11, 2020
Point of Sale, also known as a “POS system” is a bundle of software, hardware and services. Sadly, most restaurant owners underutilize the POS system by using only a small fraction of the functions available. For example, they are happy to just run credit cards, print kitchen tickets and daily reports - operational things. The smart restaurant owners however use the POS System as a competitive weapon. They learn which items are selling and which are not. They implement loyalty programs designed to keep customers coming back for more. They send email marketing offers and track redemptions to see which are the most popular offers. These smart restaurant owners work with their POS providers to understand the intricate details of the POS System so they can live another day.